About Us

Let Us Be Your “Retirement Plan Geeks”

We proudly accept the title many of our partners and clients have given us. After designing and working on retirement plans with more than 3,000 employers over the last 15 years, Prudent’s retirement experts developed a repeatable methodology which aims to consistently maximize retirement plan benefits for employees AND organizations.

Prudent is a FIDUCIARY ONLY firm. This means that Prudent has and will always maintain a fiduciary relationship with every client. This eliminates any confusion over our role and our responsibilities to our clients and partners. Prudent and its principals have been pioneers of the ERISA 3(38) Investment Manager movement in the defined contribution space. The firm’s principals have been acting as ERISA Investment Managers since the late 1990s.
Each plan component is carefully optimized and assembled into a perfectly balanced, high-value retirement plan. We bring that expertise and experience to every Prudent Retirement Outcomes plan with Paychex and Dimensional Fund Advisors.

Supreme Plan Service – Retirement plan service is the most crucial element for plan success. Let us help you rise to the challenge in delivering industry best practices.

Reduced Plan Costs – We eliminate unnecessary investment plan costs but never compromise on quality, so your clients always enjoy a high-value plan.

Fiduciary Protection – Significantly reduce your client’s personal and organizational risk by shifting much of its fiduciary liability and workload to our team. Prudent has been providing fiduciary services since 2004.

Expert Investment Process – Prudent’s investment process is based on more than 50 years of academic research by some of the world’s leading financial economists. Our mission is to help employees retire successfully while reducing company risk.

Prudent Investor Advisors is an SEC registered investment adviser headquartered in Arcata, California. The firm has worked with and consulted with thousands of clients over the past two decades. The company and its principals are recognized as industry experts. Principals of the firm are regular speakers and panelists at national industry conferences. Our firm is very proud of its own W. Scott Simon, co-founder and firm principal, who was the recipient of the prestigious Tamar Frankel, Fiduciary of the Year Award for 2012 by The Committee for the Fiduciary Standard. The award recognizes Scott’s leadership role and continued influence in the financial world.